How to build a range of original canvas art
A good range isn't a pile of paintings you like. It's a set of designs that work together and cover the sizes and rooms your customers buy for.
1 min read
How an original design is developed
Our painters start from what's selling and what's emerging, sketch, paint a first version, refine it and then paint it to order. We have more than 100 original designs, and develop new ones on request.
Subjects that sell steadily
Abstracts, landscapes, coastal scenes, florals and neutral-toned modern work sell year after year in North America and Europe. Warm minimalism and textured abstracts have grown in recent years.
Structuring a series
- Six to twelve designs per series is a practical size.
- Several sizes of each, so customers can fill different walls.
- A shared palette, so pieces can be sold as pairs and sets.
What makes a design sell for years
Versatile color, a subject that suits many rooms, and a composition that works at different sizes.
Mistakes buyers make
- Choosing only designs they personally like
- Ignoring size coverage
- Ignoring what's selling in their own market
Tell us which styles and sizes sell best for you, and we'll suggest designs that fit.
Related guides
Exclusive designs and private label: how they work
How exclusivity by country or channel is agreed, what goes into the agreement, and what private label covers.
Samples and reorders: keeping a design consistent over years
What to check in a sample, why two hand-painted canvases are never identical, and how a design stays consistent across years of reorders.
How to commission a hand-painted portrait from a photo
What a painter needs from you, what happens between the photo and the finished canvas, and where custom portraits usually go wrong.